The carrier managed to hold on to its No. Investors appeared concerned over Sprint’s ability to maintain the modest operational improvements posted during its last fiscal quarter. However, Sprint’s stock over the past two days has risen from those lows, gaining nearly 7% on Tuesday and trading as much as 9% higher on Wednesday. That drop followed a slow fade last week that saw the carrier’s stock price lose 10% of its value. The latest offer also comes in the midst of a turbulent ride for Sprint’s ( S) stock price, which on Monday dipped 11% to a new 52-week low of $3.10 per share.
One potential positive for Sprint was that T-Mobile US said its porting ratio with Sprint remained flat during the latest quarter, though at an elevated 2.45-to-1 ratio. T-Mobile US said it added 2.1 million net connections during the quarter, which may have officially pushed the carrier past Sprint for No.
Sprint’s latest offer comes on the heels of second-quarter financial reporting from rivals that seemed to indicate Sprint could be in for a rough ride in terms of customer growth. AT&T Mobility charges $100 per month for a shared 10 GB of data with similar per-line access charges. Verizon Wireless’ current multiline promotion entails 10 GB of shared data priced at $80 per month, with each line charged a $15 access fee. Also, T-Mobile US recently rolled out new family plans that offer 10 GB of high-speed data for each line of service nailed to a limited-time promotion priced at $120 per month for four lines.īoth carriers look to trump pricing from larger rivals Verizon Wireless and AT&T Mobility. However, T-Mobile US throttles customer speeds when they exceed their data allotment instead of charging an overage fee. Sprint claims the new offering provides more than double the data allotment of a similarly priced family plan from T-Mobile US, which includes 1 GB of high-speed data per line. Sprint has also been promoting a five-line plan that includes 20 GB of shared data for $100 per month for the first year, with the per-line access fees waived as part of the promotion. That bucket can be shared by up to 10 lines, with Sprint not charging a per-line fee through the end of March 2016, at which point each tablet will be charged $10 per month, each smartphone $15 per month and each mobile broadband device $20 per month. The new plan looks set to overtake recently introduced plans that include 12 GB of shared data for $90 per month. Sprint is linking its early termination fee or device payoff option to the program.
Customers will have to sign up for one of Sprint’s equipment installment plans for their new devices, turn in their old devices and port their numbers. The voice-calling option does not include Sprint’s international services.Īs part of the promotion, Sprint said it would waive the $15 per month, per line access fee for as long as customers remain enrolled in the plan. For an additional $20 per month customers can increase the shareable data bucket to 40 GB, though customers going over their data allotment will be charged 1.5 cents per megabyte. The plan, which is set to launch July 31, offers unlimited voice calling, text messaging and 10 gigabytes of shared high-speed data across four lines of service for $100 per month. Sprint looks set to redirect some of the pressure currently emanating from its stock price and operational performance toward its rivals, announcing a new rate plan targeting customers looking to swap wireless brands. Aggressively priced multiline account targets potential switchers, Sprint’s stock rebounds
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